what if the media had not covered Barr’s 2nd, 3rd, 4th or 5th pre-release pronouncements? Or, what if the media showed these things one time, and thereafter simply and flatly reminded viewers what he said, but did not show him saying it, did not augment the message with the thousand trappings of his office that are part of a video picture? Or better, did not repeat, but merely referenced, his prior messaging? What if we put the onus back on Barr to get his own message out and abroad?